This Software Stock Is Down 52% in 2026. How AI Could Actually Save It.

The design-software maker has been battered by fears of artificial intelligence disruption and a broad sector downturn. The design software market faces unique risks, Radke conceded, as generative AI reduces the time and skill required for prototyping and ideation, in turn blurring the boundaries “of who a ‘designer’ is.” Figma charges on a per-seat basis, factoring in both the total head count and the tier of paid license required to access specific tools.