Why Netflix’s AI Push Isn’t Reviving the Stock

Netflix management is playing up how new generative-artificial intelligence tools are helping cut costs, but that isn’t calming lingering concerns about user engagement and competition. The media landscape is changing as technology evolves at a rapid pace, and Netflix doesn’t want shareholders to think it’s getting left behind. The streaming giant provided updates to Wall Street about its use of generative AI on its second-quarter earnings call after the market close Thursday.